Alexander Isinhue is a shoe company with a provisional patent on a retractable high heel for women's shoes.

Alexander Isinhue is an engineer who cracked the dilemma every woman has - high heels or not? He built a working prototype of a high heel that can be converted into a low heel in a single motion.

Now that the technology has be refined it's time to get the shoes on the market. Alexander Isinhue will have multi-phased approach in it's go to market strategy - licensing, brand collaborations and launching it's own line.