TrendSeeder … don't follow trends, launch them

Co-founders, and siblings, Avani and Vik have differing yet complementary perspectives on the retail industry. Avani was once an emerging designer herself when she launched her first line while in law school, while Vik spent several years in the financial industry focusing on the corporate and investment aspects concerning some of the largest retail establishments in the world. The insights they garnered through their exposure to the inner workings of the industry sparked the realization that the existing retail model was inherently limiting, and to an extent even dictating, the personal decisions of shoppers. What you wear and how you present yourself is a very personal decision and a natural extension of your personality and character, but what one wears these days is dependent on what the industry insiders decide should be made available to the consumer. TrendSeeder seeks to break this cycle.

TrendSeeder is an e-commerce site which provides a platform for up-and-coming designers to reach fashion-forward consumers seeking exclusive limited-edition couture. It presents an opportunity for designers to establish themselves in an industry that has not historically been a champion for the new entrant, often opting instead to perpetuate the standing of the more widely recognized brands and labels. And it provides shoppers everywhere who desire to be on the leading edge of the fashion scene access to exclusive, limited-edition, curated designs that have typically been reserved for a small swath of consumers. Creating an environment for these two groups to connect creates value and opportunities for both parties; a core tenet in TrendSeeder’s philosophy.